The short answer
Frozen is cheaper, easier to ship, and nutritionally identical once thawed. Most nutritionists cannot tell the difference in a blind test.
Chilled (0-4C) tastes marginally better on day-of, but the premium is real - usually 15-25% more.
Our recommendation: default to Frozen Economy, upgrade to Chilled Premium for special-occasion cuts (steaks for a braai).
Modern flash-freezing locks in protein, fat and micronutrient content at the moment of freezing. Independent lab studies show nutrient loss under 5%.
Why we mostly ship frozen
Three reasons: shelf life (frozen keeps 6+ months vs chilled 5-7 days), delivery risk tolerance, and price.
Our Premium Box ships chilled where possible because the customer is paying for a special-occasion experience.
When to choose chilled
Cooking same-day: chilled has a slight edge on sear quality.
Cooking 2-3 days: frozen is fine - thaw in the fridge.
Cooking 2+ weeks: frozen is correct.