Skip to main content

Our story

Cape Town's animal-based marketplace - built by people who live it.

The Carni exists because doing this diet properly in Cape Town used to mean three different suppliers, two apps and a spreadsheet. We made it one.

Origin

It started with two people who wanted to feel better.

Carni began with a couple who realised just how deeply their health was affecting their everyday lives. We knew what it felt like to feel stuck, tired, and disconnected from the way we wanted to live.

So we decided to change it.

Along the way, we discovered that we weren't the only ones looking for something simpler, something that could help people take back control of how they eat and how they feel.

Carni was created from our journey, with the hope of helping others begin theirs.

We partner with a working Cape Town butcher, package with cold-chain options, and deliver into the metro. Our planner removes the decision fatigue: preferences in, one basket and prep schedule out.

We don't claim to be nutritionists. We're builders and butchers with a dietitian on call for high-risk Pro cases. We make the shopping easy; we leave medical advice to your doctor.

What we're building
  • Real butcher cuts

    Spec-cut packs from Brackenfell, not factory mystery meat.

  • Cape Town cold-chain

    Frozen economy and chilled premium into the metro zones we can actually serve.

  • Honest software

    Planner and shop that match stock and delivery — no invented launch metrics.

Values

What we won't compromise on.

Real butcher, real cuts

No factory packaging. Meat cut to spec by a Cape Town butcher partner we work with week in, week out.

Private by default

The free planner never touches health data. Carni Pro only does with explicit consent.

Built for households

From a 1-person box to a 5-person family - we scale to how you actually shop.

Cape Town first

We deliver into the metro on day one. We expand as demand justifies, never faster.

Butcher partnership

The butcher behind every box.

A Northern Suburbs butcher we trust to cut to spec, pack to spec, and bill by weight — not by hype. Every box on The Carni is meant to originate here.

  • · Custom cuts available on request
  • · SA-reared beef and lamb where available
  • · Chicken from Western Cape growers
  • · Cut + pack for cold-chain delivery into Cape Town

From the butcher

“We don't sell what we wouldn't put on our own table. If the cut is for a stew, we trim the silver. If it's for a braai, we keep the fat cap on.”

— Shop manager, our partner butcher

Cape Town focus

Where we deliver.

Brackenfell on day one. The metro as we grew. New zones only when cold-chain is viable.

See full delivery zones →
Talk to a human

We reply within one working day.

Disclaimer:The Carni is not a medical or nutrition service. Our plans are lifestyle guidance generated by software. Always consult a registered healthcare professional for medical conditions, pregnancy, medications or eating disorders.
About — Our Story, Our Butcher · The Carni